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A Surge in Baby Care Sales

Global market to top $66 billion, according to Transparency Market Research.

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By: TOM BRANNA

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Oh, baby! While the birth rates in Western Europe, the US and Japan continues to fall, emerging market growth is driving demand for baby care products. According to a new study by Transparency Market Research, sales of baby care products are growing 7% a year and are expected to reach $66.8 billion by 2017. By region, EMEA was the largest market last year, accounting for 34.5% of the market. Asia-Pacific was next at 28.7%, butLatin America is expected to have fastest growth rate of 8.9% durin...

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